In the Sensei’s corner, We welcome Matt Barash, Senior Vice President of Business Development at Zeotap. Matt has been in the advertising and technology industry for over 20 years, He has worked with companies such as Myspace, Forbes, and Newscorp. Matt starts off this week’s conversation by giving us tips on how to build a great team from the ground up, in a time where there is such a big push towards automation. We highlight ways on how to make managers and employees feel encouraged to participate in the growth of company culture. We talk DISC Assessment and how it can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is one a kind, giving us an unique perspective on how to scale and grow teams Connect with: Matt Barash: LinkedIn  Zeotap : LinkedIn | Website    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast Introduction 01:58 - Guest Introduction 04:43 - Programmatic Meetup 06:49 - What is Zeotap? 10:16 - Building your Team 12:10 - Great Managers = Great Teams 15:05 - Company Culture 16:52 - Aligning with Employee Milestones 20:40 - DiSC Assessment 22:53 - Lack of Employee Talent 30:47 - Multi-generational Team Members 35:11 - Last Remarks  43:16 - Podcast Outro