Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.    Timestamp: 00:00:58 - Who is Carlos 00:03:02 - Carlos’ first role in the programmatic space 00:05:12 - Carlos’ day-to-day life 00:07:24 - The importance of experimenting when it comes to programmatic activation 00:12:23 - How results are being measured 00:15:10 - An experiment with a completely different result than what Carlos was expecting 00:19:01 - How Carlos continue educating himself and pass it on to junior-level teams 00:24:29 - The programmatic community and mentorship 00:30:15 - The importance of understanding other channels 00:38:59 - ONe fun fact about Carlos 00:41:45 - Carlos’ advice to his younger self   Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Carlos Villanueva LinkedIn  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn