33 min listen
108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
ratings:
Length:
46 minutes
Released:
Nov 22, 2022
Format:
Podcast episode
Description
Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp: 00:01:55 - Who is Carlos 00:03:59 - Carlos’ first role in the programmatic space 00:06:09 - Carlos’ day-to-day life 00:08:21 - The importance of experimenting when it comes to programmatic activation 00:13:18 - How results are being measured 00:16:07 - An experiment with a completely different result than what Carlos was expecting 00:19:52 - How Carlos continue educating himself and pass it on to junior-level teams 00:26:43 - The programmatic community and mentorship 00:32:30 - The importance of understanding other channels 00:41:15 - One fun fact about Carlos 00:44:00 - Carlos’ advice to his younger self Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Carlos Villanueva LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Released:
Nov 22, 2022
Format:
Podcast episode
Titles in the series (100)
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