26 min listen
The $100B+ "Creator Economy" Revealed
ratings:
Length:
57 minutes
Released:
Jun 21, 2023
Format:
Podcast episode
Description
Mr. Beast might make $50M a year...but how much does the average influencer earn? Which platform lends itself most readily to monetization? And how have some influencers scaled to eight-figure, long-lasting businesses—like our guest, Thomas Frank with 3M subscribers—while others flame out in 18 months? We answer all of these juicy questions and dive into the hard numbers.
Learn more about our sponsor, Vin Social: https://www.vinsocial.vip
Transcripts can be found at podcast.moneywithkatie.com.
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Mentioned in the Episode
Thomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ
The value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf
1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/
Neal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/
89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/
Blogilates case study: https://www.instagram.com/blogilates/?hl=en
Mr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month
Nick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/
Melissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307
Thomas Frank's creator resources: https://creator.thomasjfrank.com/
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Learn more about our sponsor, Vin Social: https://www.vinsocial.vip
Transcripts can be found at podcast.moneywithkatie.com.
—
Mentioned in the Episode
Thomas Frank on YouTube: https://www.youtube.com/channel/UCG-KntY7aVnIGXYEBQvmBAQ
The value of the creator economy: https://influencermarketinghub.com/ebooks/Creator_Economy_-_Creator%20Earnings_Benchmark_2021.pdf
1 in 4 Gen Zers plan to become content creators: https://thehill.com/changing-america/enrichment/arts-culture/3614182-1-in-4-gen-z-ers-plan-to-become-social-media-influencers/
Neal Schaffer on The Age of Influence: https://nealschaffer.com/influencer-marketing-statistics/
89% of advertisers found influencer marketing to be at least as effective as other methods: https://www.smartinsights.com/online-pr/influencer-marketing-effectiveness/
Blogilates case study: https://www.instagram.com/blogilates/?hl=en
Mr. Beast case study: https://www.thoughtleaders.io/blog/how-much-does-mrbeast-spend-a-month
Nick Huber case study: https://www.mfmpod.com/127-with-nick-huber-building-a-10m-self-storage-business-and-the-opportunities-in-sweaty-startups/
Melissa Wood Tepperberg case study: https://www.hbs.edu/faculty/Pages/item.aspx?num=60307
Thomas Frank's creator resources: https://creator.thomasjfrank.com/
—
Follow Along at Money with Katie: https://moneywithkatie.com/
Watch on YouTube: https://www.youtube.com/@MoneywithKatie
Follow Money with Katie!
- Instagram: https://www.instagram.com/moneywithkatie/
- Twitter: https://twitter.com/moneywithkatie
Subscribe to The Money with Katie Newsletter
- Sign up for free today: https://www.morningbrew.com/money-with-katie/subscribe/2
Follow the Brew!
- Instagram: https://www.instagram.com/morningbrew/
- Twitter: https://twitter.com/MorningBrew
- TikTok: https://www.tiktok.com/@morningbrew
Released:
Jun 21, 2023
Format:
Podcast episode
Titles in the series (100)
#6: MY ACTUAL FINANCIAL INDEPENDENCE PLAN: The Next 4 Years of My Life: Today, we're riffing on a few things: How I discovered financial independence, what my life was like then, the progress I've made, and how my goals have shifted since then.Ultimately, we're taking a more thoughtful look at the way we approach financial goals and if – sometimes – we kinda miss the point. by The Money with Katie Show