Avi Freedman, CEO at Kentik, joins Corey on Screaming in the Cloud to discuss the fun of solving for observability. Corey and Avi discuss how great simplicity can be deceiving, and Avi points out that with great simplicity comes great complexity. Avi discusses examples of this that he sees in Kentik customer environments, as well as the differences he sees in cloud environments from traditional data center environments. Avi also reveals his predictions for the future and how enterprise M&A will affect the way companies view data centers and VPCs. About AviAvi Freedman is the co-founder and CEO of network observability company Kentik. He has decades of experience as a networking technologist and executive. As a network pioneer in 1992, Freedman started Philadelphia’s first ISP, known as netaxs. He went on to run network operations at Akamai for over a decade as VP of network infrastructure and then as chief network scientist. He also ran the network at AboveNet and was the CTO of ServerCentral.Links Referenced:
Kentik: https://kentik.com

Email: avi@kentik.com
Twitter: https://twitter.com/avifreedman

LinkedIn: https://www.linkedin.com/in/avifreedman

TranscriptAnnouncer: Hello, and welcome to Screaming in the Cloud with your host, Chief Cloud Economist at The Duckbill Group, Corey Quinn. This weekly show features conversations with people doing interesting work in the world of cloud, thoughtful commentary on the state of the technical world, and ridiculous titles for which Corey refuses to apologize. This is Screaming in the Cloud.Corey: Most Companies find out way too late that they’ve been breached. Thinkst Canary changes this. Deploy Canaries and Canarytokens in minutes and then forget about them. Attackers tip their hand by touching ’em giving you the one alert, when it matters. With 0 admin overhead and almost no false-positives, Canaries are deployed (and loved) on all 7 continents. Check out what people are saying at canary.love today!Corey: Welcome to Screaming in the Cloud, I’m Corey Quinn. This promoted guest episode is brought to us by our friends at Kentik. And into my social grist mill, they have thrown Avi Freedman, their CEO. Avi, thank you for joining me.Avi: Thank you for having me, Corey. I’ve been a big fan for some time, I have never actually fallen off my seat laughing, but I’ve come close a couple times on some of your threads.Corey: You must have a great chair.Avi: I should probably upgrade it [laugh].Corey: [laugh]. I have been looking forward to this conversation for a while because you are one of those rare creatures who comes from a similar world to what I did where we were grumpy and old before our time because we worked on physical infrastructure in data centers, we basically wrangled servers into doing the things that we wanted them to do when hardware reliability was an aspiration rather than a reality. And we also moved on from that, in many ways. We are not blind to the modern order of how computers work. But you still run a lot of what you do in data centers, but many of your customers are in cloud. You speak both languages very fluently because of the unifying thread between all of this, which is, of course, the network. How did you wind up in, I guess we’ll call it network hell.Avi: [laugh]. I mean, network hell was truly… in the ’90s, when the internet was—I mean, the internet is sort of like the human body: the more you study it, the more amazing it is that it ever worked in the first place, not that it breaks sometimes—was the bugs, and trying to put together the technology back then, you know, that we had the life is pretty good nowadays, other than the [laugh] immense complexity that has been unleashed on us by everyone taking the same technology and then writing it in their own software and giving it their own marketing names. And thus, you have multi-cloud networking. So, got into it because it’s a problem that needs to be solved, right? There’s no ESP that connects the applications t