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Season 5. Episode 1: The Shift to ABM, Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base

Season 5. Episode 1: The Shift to ABM, Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base

FromCMO Insights


Season 5. Episode 1: The Shift to ABM, Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base

FromCMO Insights

ratings:
Length:
15 minutes
Released:
Sep 22, 2020
Format:
Podcast episode

Description

This week’s guest on CMO Insights is Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base.
Cynthia shares;

How Quickbase is focusing on Account Based Marketing initiatives

How her team is looking at every piece of the customer journey to improve the customer experience

The challenge of having a diverse audience set and still provide the right content at the right time.


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.