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Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks.

Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks.

FromCMO Insights


Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks.

FromCMO Insights

ratings:
Length:
19 minutes
Released:
Sep 22, 2020
Format:
Podcast episode

Description

In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks.
Kirby talks about:

How technology has allowed Marketing to focus on individuals rather than large groups of people with similarities

The differences between hiring for a large company and a small company

The challenges associated with claiming a space in the security market landscape


Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 22, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.