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    Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software.

    Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software.

    FromCMO Insights

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    Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software.

    FromCMO Insights

    ratings:
    Length:
    19 minutes
    Released:
    Sep 22, 2020
    Format:
    Podcast episode

    Description

    In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.
    Chandar talks about:

    The trickle-down aspect of company culture — it starts with the leadership

    The importance of remembering to appeal to emotion in B2B marketing

    The ABM perspective and the importance of building long term relationships


    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 22, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.