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    Season 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM

    Season 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM

    FromCMO Insights

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    Season 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM

    FromCMO Insights

    ratings:
    Length:
    17 minutes
    Released:
    Sep 22, 2020
    Format:
    Podcast episode

    Description

     In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .
    Will talks about:

    How marketing is a blend of art and science and how marketing is moving closer to science by becoming more measurable

    The business of marketing: delivering products and services both internally and externally

    Taking advantage of the MarTech revolution and keeping your tech stack simple


    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 22, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.