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    Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor

    Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor

    FromCMO Insights

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    Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor

    FromCMO Insights

    ratings:
    Length:
    16 minutes
    Released:
    Sep 23, 2020
    Format:
    Podcast episode

    Description

    In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor.
    Michael talks about

    How data has evolved to become the most important part of tracking marketing revenue success

    Taking a very nuanced approach when it comes to building out their MarTech stack

    The importance of being a technophile with a constant curiosity to be successful as a marketer in today’s digital climate.


    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Sep 23, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.