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Season 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting

Season 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting

FromCMO Insights


Season 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting

FromCMO Insights

ratings:
Length:
18 minutes
Released:
Sep 23, 2020
Format:
Podcast episode

Description

In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting 
Michelle talks about Focusing on the empathy gap and the customer journey,
Brands building a connection with emotion and why most companies do not focus on their existing customers as much as they should.

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/ 
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 23, 2020
Format:
Podcast episode

Titles in the series (100)

Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.