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    Season 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group

    Season 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group

    FromCMO Insights

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    Season 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group

    FromCMO Insights

    ratings:
    Length:
    18 minutes
    Released:
    Dec 17, 2021
    Format:
    Podcast episode

    Description

    In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month digitally. Chris also shares how he approaches the key pillars of Brand, Demand, Experience and Talent.
    Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Dec 17, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.