If you had the chance to speak with the former CMO of Salesforce about the future of Marketing what would you ask them? I had the chance to do just that on this episode of the Actionable Futurist Podcast, speaking with Stephanie Bushcemi who is currently the CMO of Confluent. She was previously EVP and CMO of Salesforce and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions.We recorded the episode live at the Kafka Summit in London and spoke about a range of topics related to Confluent, and the platform Kafka that came out of LinkedIn, as well as hearing her thoughts on where marketing and events are headed in 2022 and beyond.Stephanie is a strong advocate for real-time data, especially when it comes to marketing campaigns.She was previously EVP and CMO of Salesforce, and held the same role at IHS Markit, and also spent a number of years at SAP heading their Marketing functions.Prior to SAP, Stephanie was at Hyperion, acquired by Oracle, where she spent nearly a decade, in various marketing leadership positions building the performance management category and Hyperion's presence within.An example used at the Kafka summit we were both attending was:“When you cross the road you prefer to use real-time data to make a decision that the road is clear or would you use data that is 5 minutes old?”We discussed a broad range of topics including:How Confluent came out of LinkedInThe birth of Project KafkaThe need for real-time streaming dataThe role of ConfluentData in Motion is the futureWhy Stephanie became a MarketerStephanie's experience as Salesforce CMOWhy Stephanie moved from Salesforce to ConfluentThe similarities between Confluent and Salesforce as category creatorsWorking on the Confluent IPOTips for writing an IPO S1Advice for companies considering an IPODoes going public change how you go to market?The importance of open dataHow do you build a business on free, open-source software?Adapting to marketing in a post-pandemic worldThe need for marketers to be more data-savvyGetting out of the 4 walls of marketingWhat "customer 360" really isThe value of communitiesThe importance of influencers and advocacy in B2B marketingWhat the future of marketing looks likeThe likely mix between virtual and in-person sellingLessons learned as a Manager during the pandemicThree actionable tips for marketing in 2022 and beyondResources mentioned in the showEducated by Tara WestoverMore on StephanieStephanie on LinkedInConfluence  websiteYour Host: Actionable Futurist® & Chief Futurist Andrew GrillFor more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew's Social ChannelsAndrew on LinkedIn@AndrewGrill on Twitter @Andrew.Grill on InstagramKeynote speeches hereAndrew's upcoming book