46 min listen
44) #ExponentialInsights: The Role of Images in Financial Brand Storytelling w/ Andy Janning
44) #ExponentialInsights: The Role of Images in Financial Brand Storytelling w/ Andy Janning
ratings:
Length:
41 minutes
Released:
Nov 17, 2020
Format:
Podcast episode
Description
The first two questions we ask a prospective customer are:
Do you feel like you can trust this institution?
How does what you're looking at on the website make you feel?
Financial brands that use stock photography almost inevitably raise a red flag. Yet about 9 in 10 financial brand websites show at least one stock photo.
In this episode of Banking on Digital Growth, I talk with Andy Janning, president and CEO at NO NET Solutions, about the role of images in financial brand storytelling.
Andy and I discuss:
Why it's important to have a conversation around imagery
How images, pictures, and videos communicate empathy
The critical value of taking action on imagery in financial brand storytelling
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Do you feel like you can trust this institution?
How does what you're looking at on the website make you feel?
Financial brands that use stock photography almost inevitably raise a red flag. Yet about 9 in 10 financial brand websites show at least one stock photo.
In this episode of Banking on Digital Growth, I talk with Andy Janning, president and CEO at NO NET Solutions, about the role of images in financial brand storytelling.
Andy and I discuss:
Why it's important to have a conversation around imagery
How images, pictures, and videos communicate empathy
The critical value of taking action on imagery in financial brand storytelling
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Released:
Nov 17, 2020
Format:
Podcast episode
Titles in the series (100)
2) #ExponentialInsights: Forget IQ or EQ. What’s Your Adaptability Quotient? w/ Jim Marous: Has anyone ever pushed you into a cold lake you were too scared to jump into? Once you get over the initial shock, you find yourself happy to be in the water. Well, COVID-19 has pushed people into new financial waters — and they’re already getting ove... by Banking on Digital Growth