"Your brand is what differentiates your product, not the product itself." Today, Leila (@LeilaHormozi) identifies the top five mistakes that personal brands make when building a business. She emphasizes the importance of centralized oversight, protecting brand integrity, and focusing on the brand as the competitive moat.Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.Timestamps:(3:55) - Not building a brand for money(5:51) - Mistake #1: Trying to be both talent and CEO(8:39) - Mistake #2: Building multiple businesses instead of product lines(13:24) - Mistake #3: Slinging sh*t(15:37) - Mistake #4: Misidentifying success source(18:17) - Mistake #5: Outsourcing the core machineFollow Leila Hormozi’s Socials:LinkedIn | Instagram | YouTube | Twitter | Acquisition