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156) #ExponentialInsights: Ignore the Gig Economy at Your Peril

156) #ExponentialInsights: Ignore the Gig Economy at Your Peril

FromBanking on Digital Growth


156) #ExponentialInsights: Ignore the Gig Economy at Your Peril

FromBanking on Digital Growth

ratings:
Length:
31 minutes
Released:
Jan 4, 2022
Format:
Podcast episode

Description

The traditional bank has ignored the gig economy at its own peril.
When you walk into a branch as a soloprenuer, you have two options for an account: Commercial, or Consumer.
Today’s economy defies the binary — and financial brands should, too.
That insight comes from the ineffable Raj Bhaskar, Co-founder & CEO at Hurdlr, who joins the show to discuss how the gig economy is shaping the future of finance.
Join us as we discuss:
- Why banks need to stop neglecting the gig economy
- Why banks aren’t sufficiently scared by brands like Square or Stripe
- Why COVID should serve as a wake-up call for traditional financial brands
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Released:
Jan 4, 2022
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.