9 min listen
240) #ExponentialInsights - Story-selling: Targeting Your Audience Through Decentralized Communication
240) #ExponentialInsights - Story-selling: Targeting Your Audience Through Decentralized Communication
ratings:
Length:
36 minutes
Released:
Oct 25, 2022
Format:
Podcast episode
Description
Decentralized marketing communication is trending upward.
To capture the attention of niche audiences, financial brands are spreading their wings in crafting their storytelling narrative. But with an abundance of communication opportunities, it’s easy for banks and credit unions to muddle their message.
Sarah Cooke (https://www.linkedin.com/in/sarahsnellcooke/), Founder of Cooke Consulting Solutions (https://www.cookeconsultingsolutions.com/), tells us why a solid communication strategy is essential in marketing and how your financial brand can lay the groundwork for good “story-selling.”
Join us as we discuss:
Transformational patterns in communication over the last decade (4:21)
The marketing-communications relationship (14:27)
Preparing a crisis communication plan (26:27)
Check out these resources we mentioned during the podcast:
Cooke Consulting Solutions
sarah@cookeconsultingsolutions.com
Sarah Cooke
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
To capture the attention of niche audiences, financial brands are spreading their wings in crafting their storytelling narrative. But with an abundance of communication opportunities, it’s easy for banks and credit unions to muddle their message.
Sarah Cooke (https://www.linkedin.com/in/sarahsnellcooke/), Founder of Cooke Consulting Solutions (https://www.cookeconsultingsolutions.com/), tells us why a solid communication strategy is essential in marketing and how your financial brand can lay the groundwork for good “story-selling.”
Join us as we discuss:
Transformational patterns in communication over the last decade (4:21)
The marketing-communications relationship (14:27)
Preparing a crisis communication plan (26:27)
Check out these resources we mentioned during the podcast:
Cooke Consulting Solutions
sarah@cookeconsultingsolutions.com
Sarah Cooke
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Oct 25, 2022
Format:
Podcast episode
Titles in the series (100)
0) Why You Should Listen to Banking on Digital Growth (& Not My College Punk Band): The financial industry is rapidly changing and the traditional growth models no longer work. Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all. The competition is changing, too. Mobile banking a... by Banking on Digital Growth