33 min listen
248) #ExponentialInsights - Drop Your Ego: Content Marketing and Lead Generation in the Digital Age
248) #ExponentialInsights - Drop Your Ego: Content Marketing and Lead Generation in the Digital Age
ratings:
Length:
41 minutes
Released:
Nov 22, 2022
Format:
Podcast episode
Description
Financial brands and fintechs are scrambling to get a piece of the digital lead generation pie on social media platforms.
But it’s not enough to be an analytical marketing guru these days. You’d better know how to handle a camera, too.
Mark Lachance , CEO of Maxy Media and author of The Lucky Formula, tells us how his team is conquering the digital ad space on social media.
Join us as we discuss:
Digital marketing trends on today’s social media platforms (3:50)
The ambiguity of content creation versus promotion (15:30)
How “luck” is a force you can stack in your favor (23:29)
Check out these resources we mentioned during the podcast:
Mark Lachance
Maxy Media
The Lucky Formula
“The Luck Quiz”
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
But it’s not enough to be an analytical marketing guru these days. You’d better know how to handle a camera, too.
Mark Lachance , CEO of Maxy Media and author of The Lucky Formula, tells us how his team is conquering the digital ad space on social media.
Join us as we discuss:
Digital marketing trends on today’s social media platforms (3:50)
The ambiguity of content creation versus promotion (15:30)
How “luck” is a force you can stack in your favor (23:29)
Check out these resources we mentioned during the podcast:
Mark Lachance
Maxy Media
The Lucky Formula
“The Luck Quiz”
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Nov 22, 2022
Format:
Podcast episode
Titles in the series (100)
7) #InsideDigitalGrowth: 3 Ways to Help Guide Customers Through Their Post- Covid Financial Struggle: These are challenging times for all of us. Unemployment numbers are devastating. Your account holders’ finances very well may be affected, as they struggle to adapt to a Post-Covid world. People are going to remember how you treat them during this ti... by Banking on Digital Growth