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309) Compassion Or Confusion: Which Are You Leaving Your Customer With?

309) Compassion Or Confusion: Which Are You Leaving Your Customer With?

FromBanking on Digital Growth


309) Compassion Or Confusion: Which Are You Leaving Your Customer With?

FromBanking on Digital Growth

ratings:
Length:
22 minutes
Released:
Jun 26, 2023
Format:
Podcast episode

Description

Money.

It's an inherently complex subject.

However, if we can provide clarity for our customers and communities not only will we instill confidence about money we inspire courage to commit to learning more.

It’s not often brands make “simplicity” their cornerstone for communication, but what if we did?

Sometimes simplicity is best — like this episode description.

Join us as we discuss: 

- The six C’s of consumer buying [1:35]
- How simplicity is a valid solution [5:39]
- What you can do to help break the taboo around “money” [9:03]
- Why the cognitive load of your consumer should be a priority [13:09]


You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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Released:
Jun 26, 2023
Format:
Podcast episode

Titles in the series (100)

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.