In this Episode Elizabeth speaks with Doug Stephens, the Founder of Retail Prophet.Doug is one of the world’s foremost retail industry futurists.His intellectual work and thinking has influenced many of the most widely known international retailers, agencies and brands including Walmart, Google, L'Oreal, BMW and LVMH.Prior to founding his consultancy,Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international leadership roles.Doug is the author of two International bestselling books and is currently writing a third!His unique perspectives on retailing, business and consumer behaviour have been featured in many of the world’s leading publications and media outlets including The New York Times, The BBC, TechCrunch, The Wall Street Journal and Fast Company.This episode was recorded in June 2020 while we were all adjusting to our 'new normal.'Key takeaways and tips: · Brands are the new communities· Consumers expectations and behaviours will change, and they will be fluid and liquid· You must be informed and be knowledgeable about the current market climate· Small business have the advantage to be nimble and implement quickly· In times of crisis there are tremendous opportunities you just have to seek them· There is no such thing as being fashionably late for your futureYou can find Doug at: - Retailprophet.comWebsite - @RetailProphetTwitter - @retailprophetInstagramDoug's books: Reengineering RetailThe Retail RevivalWant to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.