Nearly 10 years ago, venture capitalist Marc Andreessen famously claimed that “software is eating the world.” But today, a new crop of “frontier innovators” are straying away from disrupting existing industries with software in favour of building new industries, improving current innovation models, and addressing market gaps that Silicon Valley ignored. In his new book, Out-Innovate: How Global Entrepreneurs--from Delhi to Detroit--Are Rewriting the Rules of Silicon Valley, Alex Lazarow interviews more than 200 entrepreneurs from around the world about their challenges, success stories, and what he calls the "frontier," the growing constellation of startup ecosystems, outside of the Valley. On this episode of RBC Disruptors, Alex and John discuss the shift from the equity model in venture capital, what it means to be born global, and the future of innovation in Canada, and around the worldKey takeaways: Founders don’t have to settle for cash-for-equity venture capital, and should explore new models around partnerships or royalties. Every innovator needs to be “born global,” and look at the whole world as a potential market. The Silicon Valley playbook is not the only way to succeed, and founders need to consider how they are building businesses that make an impact, not just a profit.