In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.Chapters:00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo00:01:39 Discussion about the unexpected pleasure of smart toilets00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles00:12:37 The longevity of Pinterest pins: How they outlast other social media posts00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands00:20:01 Harnessing Pinterest for brand visibility and traffic00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks00:26:03 Boosting conversions with Pinterest tracking without spending on ads00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin featureLINKS AND RESOURCES:Pinterest's Partnership with AmazonPerpetual Traffic on PinterestLauren Petrullo on LinkedInPinterest BusinessChat GPTChrome Extension Pinterest Save ButtonTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...