Episode 12: Does every brand today need a purpose?

FromCreativity Sucks!

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Episode 12: Does every brand today need a purpose?

FromCreativity Sucks!

ratings:

Length:

47 minutes

Released:

Jul 5, 2023

Format:

Podcast episode

Description

For the final episode of series 2, we delve into the complex world of brand purpose, with help from Anouk Jans of Spring Studios Milan, Clara Mulligan of Anomaly, and Pete Miller of Octopus Energy.

Released:

Jul 5, 2023

Format:

Podcast episode

Titles in the series (23)

A new podcast from Creative Review, Creativity Sucks! looks at what is wrong with the creative industries and how to fix it. Hosted by CR editor Eliza Williams and featuring expert guests from the worlds of advertising, design and marketing.

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Episode 2: Can design and advertising save politics?: Is design and advertising a force for good or bad in politics? Three experts –Jeremy Sinclair, Sana Iqbal, and Ben Guerin – join CR editor Eliza Williams to discuss. by Creativity Sucks!
45 min listen
Episode 1: Is Advertising Getting Worse?: In the first episode of Creativity Sucks!, Creative Review editor Eliza Williams is joined by three experts from advertising – Mark Denton, David Kolbusz and Melody Sylvester – to discuss the state of the industry today. by Creativity Sucks!
35 min listen
Episode 3: Are the creative industries ageist?: Host Eliza Williams and three guests – Alex Grieve, CCO at ad agency BBH; Joy Nazzari, founder of design studio DNCO; and Helen Normoyle, co-founder of femtech startup My Menopause Centre – discuss growing older in the creative industries. by Creativity Sucks!
46 min listen
Episode 4: Why are digital products so complicated?: In this episode of Creativity Sucks! we take a look at the design of digital apps and products. Host Eliza Williams is joined by Depop and Delli founder Simon Beckerman; Koto co-founder James Greenfield; and writer and strategist Lore Oxford to discuss. by Creativity Sucks!
35 min listen
Episode 7: Are rebrands worth the money?: For our first episode of series 2 of Creativity Sucks! we dive into the world of branding and logos, with the help of three guests: JKR's Lisa Smith, Pentagram's Marina Willer, and Not Wieden+Kennedy's Adam Rix. by Creativity Sucks!
40 min listen
Episode 5: What actually is the metaverse?: Creativity Sucks! enters the metaverse in this episode, as guests Emma Chiu of Wunderman Thompson Intelligence; Wayne Deakin of Wolff Olins; and Grace Francis of Wongdoody discuss what the metaverse looks like now; what it might become in the future;... by Creativity Sucks!
44 min listen
Episode 6: Does sex still sell?: The last episode in the first series of Creative Review's podcast Creativity Sucks! addresses how brands should embrace sex and sexuality today. Photographer Sophie Ebrard, Uncommon co-founder Nils Leonard, and Headspace VP of marketing Louise Troen ... by Creativity Sucks!
42 min listen
Episode 11: Do ad agencies get design?: Ad agencies are increasingly producing branding work as well as campaigns: but do they truly understand the design process? Guests from Mother Design, Studio Nari, and adam&eveDDB discuss. by Creativity Sucks!
39 min listen
Episode 8: How should creatives really feel about AI?: Host Eliza Williams gets to grips with artificial intelligence and its potential impact on creatives with the help of creative Iain Tait, designer Eric Hu, and copywriter Vikki Ross. by Creativity Sucks!
34 min listen
Episode 9: What do you earn?: In this episode of Creativity Sucks! we’re looking at the thorny subject of pay in the creative industries, with help from designer Cat How, and creatives Sachini Imbuldeniya and Stu Outhwaite-Noel. by Creativity Sucks!
43 min listen
Episode 10: What does Gen Z really want?: Creativity Sucks! looks at what Gen Z wants from brands, with help from guests Vairi MacLennan at Mother London; Stephen Mai of Woo; and Efemena Okogba at the Digital Fairy. by Creativity Sucks!
37 min listen
Episode 12: Does every brand today need a purpose?: For the final episode of series 2, we delve into the complex world of brand purpose, with help from Anouk Jans of Spring Studios Milan, Clara Mulligan of Anomaly, and Pete Miller of Octopus Energy. by Creativity Sucks!
47 min listen
Episode 15: On advertising and ethics: Guests from Revolt, Publicis MENA, and Nice & Serious join the Creativity Sucks! podcast to discuss greenwashing, B Corp, and how attitudes towards ethics in the advertising industry are changing by Creativity Sucks!
47 min listen
Episode 13: Is the design canon fit for purpose?: The design canon has long been dominated by white men: is it time for a shake up? Designers Nadine Chahine, Craig Oldham and Jack Renwick discuss. by Creativity Sucks!
54 min listen
Episode 14: How ad agencies are changing with the times: Host Eliza Williams talks to Ian Heartfield of New Commercial Arts; Tiffany Rolfe of R/GA, and Kwame Taylor-Hayford of Kin about new approaches in advertising. by Creativity Sucks!
51 min listen
Episode 17: How can we do creative education differently?: For our final episode in series 3, we're looking at creative education, with help from Brixton Finishing School's Ally Owen, Ravensbourne University's Derek Yates, and designer, author and educator Ian Wharton. by Creativity Sucks!
45 min listen
Episode 21: How should brands show up on social?: Accompanied by guests from We Are Social, Billion Dolllar Boy, and Movement Strategy, we examine how brands should navigate the wild west of social by Creativity Sucks!
48 min listen
Episode 20: How can we improve pitching?: We look at the contentious issue of pitching in advertising and design, with guests Felipe Rocha, Chris Newell and Abba Newbery. by Creativity Sucks!
42 min listen
Episode 16: How to be a great creative leader: Creativity Sucks! looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson by Creativity Sucks!
44 min listen
Episode 18: The return of humour to ads: We begin series 4 on a comedic note with 4creative's Lynsey Atkin, Star Quality's Hunter Ellenbarger, and McCann UK's Rob Doubal joining host Eliza Williams to discuss humour in ads. by Creativity Sucks!
47 min listen
Episode 19: Diversity in the creative industries: is it working?: Lameya Chaudhury, Ravi Amaratunga Hitchcock and Anoushka Khandwala join host Eliza Williams to discuss the success of DEI programmes in advertising and design. by Creativity Sucks!
46 min listen
Episode 22: The value of craft in design and advertising: We invite three industry experts to discuss the role of craft, and how it is being impacted by AI. by Creativity Sucks!
40 min listen
Episode 23: Fame in advertising and design by Creativity Sucks!
30 min listen

More Episodes from Creativity Sucks!

Skip carousel

Episode 23: Fame in advertising and design by Creativity Sucks!
30 min listen
Episode 22: The value of craft in design and advertising: We invite three industry experts to discuss the role of craft, and how it is being impacted by AI. by Creativity Sucks!
40 min listen
Episode 21: How should brands show up on social?: Accompanied by guests from We Are Social, Billion Dolllar Boy, and Movement Strategy, we examine how brands should navigate the wild west of social by Creativity Sucks!
48 min listen
Episode 20: How can we improve pitching?: We look at the contentious issue of pitching in advertising and design, with guests Felipe Rocha, Chris Newell and Abba Newbery. by Creativity Sucks!
42 min listen
Episode 19: Diversity in the creative industries: is it working?: Lameya Chaudhury, Ravi Amaratunga Hitchcock and Anoushka Khandwala join host Eliza Williams to discuss the success of DEI programmes in advertising and design. by Creativity Sucks!
46 min listen
Episode 18: The return of humour to ads: We begin series 4 on a comedic note with 4creative's Lynsey Atkin, Star Quality's Hunter Ellenbarger, and McCann UK's Rob Doubal joining host Eliza Williams to discuss humour in ads. by Creativity Sucks!
47 min listen
Episode 17: How can we do creative education differently?: For our final episode in series 3, we're looking at creative education, with help from Brixton Finishing School's Ally Owen, Ravensbourne University's Derek Yates, and designer, author and educator Ian Wharton. by Creativity Sucks!
45 min listen
Episode 16: How to be a great creative leader: Creativity Sucks! looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson by Creativity Sucks!
44 min listen
Episode 15: On advertising and ethics: Guests from Revolt, Publicis MENA, and Nice & Serious join the Creativity Sucks! podcast to discuss greenwashing, B Corp, and how attitudes towards ethics in the advertising industry are changing by Creativity Sucks!
47 min listen
Episode 14: How ad agencies are changing with the times: Host Eliza Williams talks to Ian Heartfield of New Commercial Arts; Tiffany Rolfe of R/GA, and Kwame Taylor-Hayford of Kin about new approaches in advertising. by Creativity Sucks!
51 min listen
Episode 13: Is the design canon fit for purpose?: The design canon has long been dominated by white men: is it time for a shake up? Designers Nadine Chahine, Craig Oldham and Jack Renwick discuss. by Creativity Sucks!
54 min listen
Episode 11: Do ad agencies get design?: Ad agencies are increasingly producing branding work as well as campaigns: but do they truly understand the design process? Guests from Mother Design, Studio Nari, and adam&eveDDB discuss. by Creativity Sucks!
39 min listen
Episode 10: What does Gen Z really want?: Creativity Sucks! looks at what Gen Z wants from brands, with help from guests Vairi MacLennan at Mother London; Stephen Mai of Woo; and Efemena Okogba at the Digital Fairy. by Creativity Sucks!
37 min listen
Episode 9: What do you earn?: In this episode of Creativity Sucks! we’re looking at the thorny subject of pay in the creative industries, with help from designer Cat How, and creatives Sachini Imbuldeniya and Stu Outhwaite-Noel. by Creativity Sucks!
43 min listen
Episode 8: How should creatives really feel about AI?: Host Eliza Williams gets to grips with artificial intelligence and its potential impact on creatives with the help of creative Iain Tait, designer Eric Hu, and copywriter Vikki Ross. by Creativity Sucks!
34 min listen
Episode 7: Are rebrands worth the money?: For our first episode of series 2 of Creativity Sucks! we dive into the world of branding and logos, with the help of three guests: JKR's Lisa Smith, Pentagram's Marina Willer, and Not Wieden+Kennedy's Adam Rix. by Creativity Sucks!
40 min listen
Episode 6: Does sex still sell?: The last episode in the first series of Creative Review's podcast Creativity Sucks! addresses how brands should embrace sex and sexuality today. Photographer Sophie Ebrard, Uncommon co-founder Nils Leonard, and Headspace VP of marketing Louise Troen ... by Creativity Sucks!
42 min listen
Episode 5: What actually is the metaverse?: Creativity Sucks! enters the metaverse in this episode, as guests Emma Chiu of Wunderman Thompson Intelligence; Wayne Deakin of Wolff Olins; and Grace Francis of Wongdoody discuss what the metaverse looks like now; what it might become in the future;... by Creativity Sucks!
44 min listen
Episode 4: Why are digital products so complicated?: In this episode of Creativity Sucks! we take a look at the design of digital apps and products. Host Eliza Williams is joined by Depop and Delli founder Simon Beckerman; Koto co-founder James Greenfield; and writer and strategist Lore Oxford to discuss. by Creativity Sucks!
35 min listen
Episode 3: Are the creative industries ageist?: Host Eliza Williams and three guests – Alex Grieve, CCO at ad agency BBH; Joy Nazzari, founder of design studio DNCO; and Helen Normoyle, co-founder of femtech startup My Menopause Centre – discuss growing older in the creative industries. by Creativity Sucks!
46 min listen
Episode 2: Can design and advertising save politics?: Is design and advertising a force for good or bad in politics? Three experts –Jeremy Sinclair, Sana Iqbal, and Ben Guerin – join CR editor Eliza Williams to discuss. by Creativity Sucks!
45 min listen
Episode 1: Is Advertising Getting Worse?: In the first episode of Creativity Sucks!, Creative Review editor Eliza Williams is joined by three experts from advertising – Mark Denton, David Kolbusz and Melody Sylvester – to discuss the state of the industry today. by Creativity Sucks!
35 min listen

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Episode 12: Does every brand today need a purpose?

Episode 12: Does every brand today need a purpose?

Description

Titles in the series (23)

More Episodes from Creativity Sucks!

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