Marvel Studios is the most dominant film studio on the planet today. But 25 years ago, it was bankrupt and selling furniture for cash. Its astonishing revival begins with two men: Ike Perlmutter and Avi Arad. 

Industry insiders like comics writer Brian Michael Bendis and film producer Amy Pascal recount how Marvel went from its lowest point to its first big-screen blockbuster, Sony’s “Spider-Man” in 2002. 
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