This week, tie on those sneakers and jog along with Tristra Newyear Yeager and Mansimran Singh, Lead Engineer at Weav, a company that applies adaptive music and audio to fitness. Mani digs into the challenges Weav faced in getting the music business on board with adaptive music for their original running app, Weav Run, one of the first to attempt to make music match listener's activities in real time. How can new tech change the way we train? How can the music business race to capture this important market? Find out what startups need to understand about music licensing when they are looking to incorporate music or stems into their products. How did Mani’s experiences with Weav Run inform Weav’s new project Magic Run, a virtual running coach app that uses AI to generate personalized running workouts and provide real-time feedback to runners of all abilities and goals? The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!