A lot of agents are looking to get into luxury but have no idea where to start or how to transition into it. Big numbers can seem intimidating, but it can change the trajectory of our businesses.   How do we establish ourselves as luxury agents? What are the first steps in becoming one? How do we stand out from the rest?   In this episode, luxury real estate specialist Lance McHan, joins us to talk about how he went from a normal agent to specializing in luxury real estate, how realizing what his KPI helped him transition into luxury and why networking and building relationships are pivotal in the real estate industry.  You’ll also learn; Going to local businesses Video marketing tactics  The secret to being a proficient agent How not to be an average agent   Guest Bio   Helping clients achieve their real estate goals is what Lance loves most about being a real estate professional. Voted the #1 realtor in San Joaquin County, Lance McHan provides an exceptional experience to all clients.  His goal is to help people get top dollar for their property.   Visit https://www.lancemchan.com/  Find Lance on Facebook @LanceMcHan209    Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!