Linda Popky asks, are you afraid of friction and failure in your business? Tune in as we talk about the significance of FRICTION in your business. Avoiding the trap of success is all about the willingness to make mistakes so that growth happens continuously. Linda also shares why hiring people smarter than you brings a new lens to your business. It pays to get uncomfortable when what you’re after is growth and better marketing. Get the show notes for 290 | Using Friction to Improve Your Marketing with Linda Popky Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @popky #AvoidingtheTrapofSucess #Failure #Friction Give Leaders in the Trenches a review on iTunes!