The process of creating a more effective marketing strategy includes tracking ROI. You can’t wing this component. You can’t use “gut feeling” in the fine-tuning phase of marketing. Lynan Saperstein, Founder of The Experience Experts, shares with us simple ways to improve your marketing by being willing to track it. Results are the game. Discover ways to make your marketing more effective. Get the show notes for 319 | How to Make Your Marketing More Effective with Lynan Saperstein Click to Tweet: Listening to an amazing episode on Leaders in the Trenches with @GeneHammett @ExperienceExprt #Marketing #MarketingMoreEffective #Episode319 #Podcasts Give Leaders in the Trenches a review on iTunes!