Creative ideas are necessary for companies that are evolving quickly and innovating in their market. Creative ideas don't come from just the good ideas. You have to have bad ideas too. I talked with Zvi Band, co-founder of Contactually, the CRM that provides unique features to enhance relationships. Zvi shared with me how bad ideas become creative ideas. He shared that some of those bad ideas are his. He wants his team to feel safe to contribute to the creative ideas of the company strategy. Discover how creative ideas are created and nurtured in today's interview. Get the show notes for Bad ideas Lead to Creative Ideas with Zvi Band with Contactually Click to Tweet: Listening to an amazing episode on Leaders in the Trenches featuring Zvi Band with your host @GeneHammett https://www.genehammett.com/438 #CreativeIdeas #Leadership #GHepisode438 #LITTepisodes #Podcasts Give Leaders in the Trenches a review on iTunes!