When starting a new enterprise, many decisions must be made. Some are urgent now, and others can be pushed off until the future. One big question is what kind of company do you want to be? This question is interpreted in many ways. But strong companies that know employees are essential to the organization's success know the importance of putting people first. My guest today is Brad Casper at Heart and Soul Marketing. Brad came from a previous Inc 5000 company and wanted to start Heart and Soul Marketing with a clear focus on the people. We look at the business case of putting people first. Brad shares the questions that he started within the very beginning. Join this interview to learn the art of putting people first. Get the show notes for The Case for Putting People First Very Early with Brad Casper  Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #BradCasper with your host @GeneHammett http://bit.ly/BradCasper  #PuttingPeopleFirst #GeneHammettPodcast #Leadership #GHepisode695 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!