Product-Market Fit is everything when it comes to both marketing and scaling a restaurant concept. This episode explores the "Jobs to be done" framework that helps restaurants truly understand what their customers want and expect from them. 
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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