As Australia's largest online pet supply store, Pet Circle is investing heavily in technology, including most recently to support a trial of fully-owned last-mile delivery services in Perth, as well as in digital systems that make it easier to interface with courier partners elsewhere in Australia, and specifically to have more visibility into its supply chain. Some of this work has involved uplifting an existing Google Cloud Platform environment to track data on a “per customer order” basis. Behind the scenes, the company is also embracing infrastructure-as-code (IaC) and automation to increase velocity and speed-to-value.