Hallmarking isn’t just a standard to follow, it’s a powerful way to promote your business and educate your customers about jewellery quality. In this episode, Marianne Wilson and Charlotte Turner return to the podcast to talk about this year’s HALO Award, which honours jewellers who are promoting hallmarking in creative ways. Marianne and Charlotte explain how you can apply for the HALO Award, share examples of past year’s winners, and talk about the benefits of hallmarking for you and your customers.  Episode Description: Today we’re talking with Marianne Wilson and Charlotte Turner about hallmarking (1:14) What is the HALO Award, and why does it exist? (2:23) Can you explain why hallmarking is important? (6:55) How can independent jewellers promote hallmarking? (10:32) Why is hallmarking beneficial for jewellers? (18:21) How do you apply for the HALO Award? (24:40) Where to learn more about hallmarking (36:16) Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order your copy of “Start and Grow a Profitable Jewellery Business”   Apply for the HALO Award Download the Digital Dealers Notice The Goldsmiths’ Company Assay Office Website (London) British Hallmarking Council Website NAJ Whistleblowing Line   Find Jewellers Academy on Instagram and Facebook