Shady Rays has been killing it.  And it's future is so bright, you might need sunglasses for this episode... The good news is, Shady Rays has all the sunglasses and snow goggles you might need.  Founder Chris Ratterman, takes us through the journey from humble beginnings to tens of millions in sales. He talks about experiencing what I like to call "escape velocity" with his brand, being able to truly market themsevles in multiple channels for brand awareness on a mix of Meta, Tik Tok, YouTube and Television.