It's the Million Dollar Weekend, baby! Today Rudy is breaking it down for us: how he built a million-dollar launch for a famous client of his. From building a product to creating excitement around it, Rudy is spilling the tea on everything that goes into a successful weekend of this scale and stature.Billion dollar brands are playing this game – so why aren't you? Why go to all the trouble of creating a new product or service, only for it to sit on your website without anyone knowing about it? Thinking big allows you to gain momentum through pre-sales and generating social proof with the right influencers on board. From giveaways to 'the teaser', and from getting affiliate buy-in to the merits of a subscription model, our Man in Red is offering the insights that can get our new business on the board in the most stylish and effective way possible. This is a marketing masterclass from one of the sharpest social media marketing minds around. Living The Red Life is offering you VIP access to a Million Dollar Weekend. Let's see how things get done around here. "There's always levels to the game and no matter where you're at, for you right now, you might make twenty grand in a month or you could do that in a weekend with this launch model." ~ Rudy MawerThe first 1000 to click here and send the promo code from the podcast can claim one of my courses for FREE!  - https://m.me/rudymawerlife In This Episode:The Importance of a successful launchWhy the world's biggest brands do launchesUnderstanding the pre-launch teaser How to generate social proofCreating pre-sale FOMOThinking like a billion-dollar brandHow to incorporate a subscription into your offering Going the extra mile with affiliatesAnd so much more!Resources:Launch (the book Rudy mentions) - Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams: Walker, JeffConnect with Rudy Mawer:LinkedIn - www.linkedin.com/in/rudymawer/Instagram - www.instagram.com/rudymawerlifeFacebook - www.facebook.com/rudymawerlifeTwitter - www.twitter.com/rudymawer