Join us for an interview with the brand that launched our fragrance Friday series, The Heart Company! We welcome back Kristina and Imke for a long overdue part 2 to chat all things perfumery, the psychology of good perfumery, how the brands is taking on this niche, as well as bringing the most elegant scents from the top perfumery house in the world, Givaudan , to the hands of US consumers! The interview takes a deep dive into their growth as a leading line for gen z consumers and then opens into a conversation about the desire of modern day scenthusiasts to be captivated by a perfume collection that is truly an everyday necessity. “The perfume industry is undergoing a transformative shift, and young conscious consumers are at the forefront of this disruption. This demographic not only prioritizes personal well-being but also cares deeply about the environment, animal welfare, and ethical sourcing. They are consciously seeking products that are aligned with their values and contribute positively to society. By offering a mood enhancing vegan perfume line, we tap into their desire for clean, cruelty-free options that elevate their well-being.”Buy All Of the Fragrances by The Heart Company  on Amazon: https://www.amazon.com/stores/THEHEARTCOMPANY/THEHEARTCOMPANY/page/47541BE0-166D-4CD4-BE75-7E1E917BF6E6Support the showFollow The Show On All Socials Using The Tag @skincareanarchy