38 min listen
Episode 48: Carla Siegel
ratings:
Length:
42 minutes
Released:
Jan 7, 2015
Format:
Podcast episode
Description
Shari Bayer rings in the new year with a brand new season of All in the Industry!. She’s joined by Carla Siegel to talk about design and branding in the hospitality industry. With a Communication’s Design degree from Syracuse University and a Culinary Arts Diploma from the Institute of Culinary Education, Carla’s background includes tangible graphic design experience in addition to both front- and back-of-house restaurant training. After working in the publishing industry and graduating from culinary school in 2005, Carla transitioned into the food world, accepting a position in event management and marketing for a small food focused venue in Manhattan’s Soho neighborhood. In 2007 Carla joined Daniel Boulud’s growing restaurant management company, The Dinex Group, assisting with special events, public relations and graphic design. Today, Carla oversees all branding, design and photography needs for Boulud’s 14 restaurants worldwide, bringing a unique combination of creativity, culinary knowledge, operational experience, communications skill and public relations savvy to her work. This program was brought to you by Whole Foods Market.
“It’s really inspiring to work for somebody [Daniel Boloud] who’s not just focused on the food but on every detail.” [09:00]
“A lot of people in the design industry can tell you how hard it is to brand yourself. It’s easier to help others in that way.” [13:00]
–Carla Siegel on All in the Industry
“It’s really inspiring to work for somebody [Daniel Boloud] who’s not just focused on the food but on every detail.” [09:00]
“A lot of people in the design industry can tell you how hard it is to brand yourself. It’s easier to help others in that way.” [13:00]
–Carla Siegel on All in the Industry
Released:
Jan 7, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 1: Steven Kamali: Welcome to the debut episode of All in the Industry, hosted by Shari Bayer of Bayer PR. All in the Industry is dedicated to the behind-the-scenes talents in the hospitality industry. In this series, Shari will take the audience through the process of opening a restaurant by chatting with experienced and dedicated professionals who each provide a unique service for restaurants. This is the ideal show for anyone who dreams of opening a restaurant or simply wants to learn more about what it takes to be a restaurateur. In this episode, Shari sits down with Steven Kamali of Hospitality House. If youre in the restaurant industry and looking for a space, sommelier, or representation, Stevens your guy. Listen in to hear Steven discuss the importance of managing expectations in the industry, and why spaces need to match cuisine. Why did Steven become enamored by the restaurant and hospitality business? Find out on the debut episode of All in the Industry! Thanks to our by All in the Industry ®️