It’s on Airbnb. It’s on OPI nail polish. It’s on Google’s webpage when you search Margot Robbie and Ryan Gosling.The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a lot more to unpack here than the Barbie Pink Luggage Collection by Béis Travel (one of the 100+ brand partnerships seen during the campaign).On this week's episode, Adweek Europe brand editor Rebecca Stewart and community editor Luz Corona are joined by marketing consultant and Adweek mentee Jen Kling and founder of independent full service cultural branding and marketing company Platform 13, Leila Fataar. The group goes past the movie marketing campaign itself and dissect the impact of the brand that is reclaiming its place in culture it once lost amidst years of sales dips and criticism. They dive into the brand beginnings, why the long brand play is the smart play and where Mattel plans to go next. Hosted on Acast. See acast.com/privacy for more information.