It’s a big tech earnings week; Microsoft, Alphabet, and Snap, have reported quarterly financials that beat estimates but elicited mixed reactions among investors. CNBC’s Steve Kovach recaps the results so far, and he weighs in on Amazon’s latest run-in with global regulators. Snap’s stock plunged after reporting its Q2 results; the company issued a weaker-than-expected forecast for next quarter, and investors are disappointed. CNBC contributor and Big Technology founder Alex Kantrowitz explains Snap’s ad strategy, what it means–or doesn’t–for the rest of the social media players, and how X fits into tech’s advertising landscape. Plus, consumers are smiling back at Goldfish, and Gap is smiling at its newest exec: the Mattel man who revived Barbie.  In this episode:Alex Kantrowitz, @KantrowitzAndrew Ross Sorkin, @andrewrsorkinBecky Quick, @BeckyQuickJoe Kernen, @JoeSquawkCameron Costa, @CameronCostaNY