39 min listen
Ep. 039 - A Social-First Success: Why Huel Created Its Empire on Facebook Ads
Ep. 039 - A Social-First Success: Why Huel Created Its Empire on Facebook Ads
ratings:
Length:
46 minutes
Released:
Jun 7, 2019
Format:
Podcast episode
Description
Huel has rejected the status quo for a new brand. It has abandoned target audiences, rejected niche appeal and advertises its products purely on social over traditional means—to enormous success. So how does a brand go from start-up to household name without all of the above? In episode 039 of Social Minds, we’re joined by founder and chief marketing officer of Huel, Julian Hearn. In this, Julian reveals how one-to-one communication with customers, an intuitive paid social strategy and the knowledge that no success is permanent has the likes of Forbes, The Telegraph and The Guardian calling Huel “the food of the future”.
Released:
Jun 7, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast