People respond to people, not logos. That’s not news, but LinkedIn’s focus on personal video posts has provoked a personal branding revolution. In episode 043 of Social Minds, personal brand consultant Ashley Jones discusses the impact of personal branding for businesses. Ashley, who was instrumental in raising Steven Bartlett’s profile at the beginning of Social Chain, also shares the crucial difference between personal branding and influencer marketing. Finally, we discuss how raising the profile of leaders and employees—at every level—can win pitches before you even enter the room.