39 min listen
Ep. 139 - Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch
Ep. 139 - Always On Social: How To Craft A Sustainable BAU Strategy | Monica Hu, Twitch
ratings:
Length:
29 minutes
Released:
May 24, 2021
Format:
Podcast episode
Description
There’s a lot of conflicting advice about business as usual content, or real-time marketing. Its value is widely questioned but many brands find a need for it nevertheless. In this episode, we’re joined by Twitch’s director of social media (EMEA) to discuss the merits of being always-on. Whether it’s scheduling content in advance or reacting to current trends, Twitch has crafted a strategy that works, which Monica shares with us in this discussion. In this, we talk about how to stay inspired, where to allocate your resource for best results, and how to use what you already have. Plus we find out more about Twitch streams and the platform’s creator community for brands.
Released:
May 24, 2021
Format:
Podcast episode
Titles in the series (100)
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast