NFTs. It’s the term on every marketer’s lips, but are they an asset to brands or the next passing fad? In this episode we’re joined by Zoe Scaman, co-founder of MCX and has worked on several top-tier brand NFT executions. In this, she explains what NFTs actually are (not JPEGs), when brands should and shouldn’t create one, and the many different ways to make use of these smart contracts. We also discuss how to navigate the metaverse, how to profit from NFTs’ secondary market, and what the internet will look like when creators can own their audiences and ideas. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.