5 min listen
Nielsen explains how COVID-19 could impact media usage across the U.S.
Nielsen explains how COVID-19 could impact media usage across the U.S.
ratings:
Length:
5 minutes
Released:
Mar 23, 2020
Format:
Podcast episode
Description
With U.S. consumers asked to refrain from social gatherings and shelter-in-place at home due to COVID-19, media consumption is prepared to boom. Based on Nielsen data from prior major crises in recent U.S. history that forced consumers to stay home, total TV usage increased by nearly 60%. We’re not there yet, but consumption is starting […]
Released:
Mar 23, 2020
Format:
Podcast episode
Titles in the series (100)
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