Dan Wallace-Brewster is the Senior Vice President of Marketing at Scalefast, the leader in end-to-end digital commerce solutions. An expert in consumer behavior and retail, he joins MetaTalkz to offer an interesting perspective on NFTs and Metaverse activations in the retail sector. Scalefast’s new research shows these shiny new “products” can be a great opportunity for brands (just look at the likes of Gucci and Nike), but only if they can educate and identify the crucial next group of adopters. Dan expands on opportunities NFTs create for brands, the retail implications, and consumers of the Metaverse. Dan joined Scalefast after serving as SVP Marketing & Digital Commerce for contemporary apparel brand Planet Blue. Dan led integrated marketing the holistic integration of digital into the brand’s cross-channel sales and operations. Before joining Planet Blue, he was the principal of Marketing Endeavors Consulting, bringing close to three decades of integrated marketing experience to a portfolio of CPG, retail, and technology clients. His background includes sports event marketing and production, B2B lead gen and corporate marketing, and leading B2C digital marketing agencies. Listen here to know more about Web 3.0, Metaverse, NFT, Blockchain, or Crypto-Related Companies or Founders. For more info on guests and future episodes visit MetaTalkz.com