12 min listen
HTLA Presents: The Barbie Tapes: When Girls--and Barbie--Could do Anything
FromHow To LA
ratings:
Length:
33 minutes
Released:
Aug 4, 2023
Format:
Podcast episode
Description
BONUS: From LAist Studios, LA Made: The Barbie Tapes.
In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics.It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.
Listen now at https://laist.com/podcasts/la-made
In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics.It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing women executives, who could see that the culture was moving in a direction very compatible with Barbie’s persona. From the workforce to the workout, Barbie was a doll of her times.
Listen now at https://laist.com/podcasts/la-made
Released:
Aug 4, 2023
Format:
Podcast episode
Titles in the series (100)
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