How the Wisconsin Badgers have embraced NIL with UW's Director of NIL Strategy Brian Mason. Thrilled to have Brian jump on the show as he talks about the ways fans can contribute to Wisconsin's NIL efforts and why every dollar really does matter. We talk to Brian about where the NIL efforts at Wisconsin are headed and why its hard to compare to other schools.
We take some listener questions and talk about how the school helps create opportunities for student-athletes. We also discuss alumni involved in the efforts and take a second to talk to Brian about some of his Badgers memories.
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