Lisa Odenweller is Founder & CEO of Kroma Wellness, the functional wellness brand that’s revolutionizing the way we think about nourishing our bodies. She is passionate about health and wellness and encourages others to live a life where they can thrive with food rather than feel deprived. A San Diego native, Lisa is a wellness visionary and serial entrepreneur with over 15-years of experience, having previously founded organic superfood cafe, BEAMING Wellness. Top 3 Value Bombs 1. The vision and mission of a business are crucial, but they can get lost in the day-to-day operations and financial focus. 2. When customers have a positive experience, they become advocates who willingly spread the word to their friends. 3. When starting a company, passion, conviction, and tenacity are essential. Unlock Unlimited 5-day Reset Refills and Get $160 Savings When You Purchase a 5-day Deluxe Reset - Kroma Wellness Website Sponsors HubSpot HubSpot’s AI- powered tools are changing the way you create content and communicate with your customers! Find out more about how to use AI to grow your business at HubSpot.com/artificial-intelligence FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, “Non-Food Franchising” - at FranBridgeConsulting.com ZipRecruiter Get your job noticed by the best and brightest candidates - with ZipRecruiter! Go to this exclusive web address to try ZipRecruiter for free: ZipRecruiter.com/fire