18 min listen
How to get a customer to choose you (and bagels)”
FromIdea to Startup
ratings:
Length:
15 minutes
Released:
Sep 30, 2020
Format:
Podcast episode
Description
On the first episode of season 3 we talk through the paradox of choice, how to facilitate decisions in your customers, how to build a brand, and bagels.
We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion.
We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.
We touch on Dan Ariely’s book Predictably Irrational, digging in on how architecting the environment for your customers will drastically increase your chances at conversion.
We also talk about the two bagel shops that were next to each other in NYC, and why each wound up with a far stronger brand because the other existed.
Released:
Sep 30, 2020
Format:
Podcast episode
Titles in the series (100)
How to Choose the Right Customer: There’s one decision that early stage founders make that can drastically tip the tables in their favor. This is a tactical episode, helping you push through the critical question of what customer segment to target first. We delve into a framework to help you identify and evaluate customer segments as your startup evolves. by Idea to Startup