Public Relations expert Christina Lenkowski joins The Destination Marketing Podcast to talk about the importance of media and publicity when it comes to destination marketing during the coronavirus pandemic. Topics include tips for making contact with the press, as well as strategies to increase your destination's media coverage. Listen to hear some of her tips and tricks on how to optimize your PR strategy.

"For rural tourism and rural tourism operators, this is the time to be talking about your destination. People want to replace air travel with road trips and they want to go to places that aren't crowded. You have the ideal opportunity to bring people to your location." -Christina Lenkowski on the importance of media coverage for rural destinations during the coronavirus pandemic. 

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

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